Modern Brand of Real Estate for Modern Era
Ray White Warrnambool is one business raising the bar on local shop front presentation on the inner city streetscape, earlier this month launching a suave new image in a new location.
Ray White Warrnambool shifted to new premises at 64 Banyon Street Warrnambool in early February. The move and new look however was long-planned, rather than a knee jerk response to recent media reports suggesting that Warrnambool businesses were looking a tad tired and in need of a facelift.
Co-directors Leanne Mugavin and Errol Stewart said, "we have been looking forward to implementing Ray White's new, fresh, modern branding that's been rolled out throughout Australia and we have been searching for some time for a location befitting of that."
"The contemporary style of our new office building and location provides an opportunity to implement the clean lines of Ray White branding without physical restrictions or any other influences around it."
The shop's expansive glass frontage also allows the adoption of a trend sweeping modern real estate in metropolitan areas that is seeing the demise of property display signage.
In is communication and out are cluttered windows. On the removal of display boards, "It's fantastic - not only can you have a really smart looking office, the thinking is to invite people to come inside and talk to us about their property needs. With 10 sales personnel and two property managers on staff, in addition to administration, there's always someone on hand."
"Interestingly it's generally found, that people looking in the windows of a weekend, by and large tend not to necessarily be purchasers."
A large area in reception still caters for display signage, but speaking face-to-face with agents can have the bonus of revealing listings in the pipeline.
Another significant force in modern real estate is having a great database.
"Technology allows us to keep people informed about the local property market."
"Real estate today is about giving consumers the information that they need to make decisions."
"Being part of a major franchise that has 11,000 members and 1000 agencies Australasia wide with the benefit of 100 years plus in the industry, puts us in the box seat for accessing data on market trends to share with our clients. It also helps us to be at the forefront of marketing so that we can provide vendors and investors alike the best exposure for their properties," says Mr Stewart.
As for what's in store for the 2010 market, Ms Mugavin says "we are seeing returning confidence in the Warrnambool market with increased numbers attending Open House inspections."
"While the Warrnambool market didn't see the highs that metropolitan Melbourne experienced towards the close of 2009, looking around at the building and development taking place in and around Warrnambool there's every reason to be confident."
There's also been a return of investors to the market partially driven by
rental pressure. "In fact there's probably never been a better time to invest in Warrnambool."
So convinced are some buyers, that they haven't actually set foot in Warrnambool -identifying the ideal real estate characteristics on face value- great access to a range of schools, higher education, employment, good public transport with links to larger regional and metropolitan centres, great shopping, beaches and recreational facilities.
"This makes us very optimistic about what the future holds in Warrnambool."
Ray White Warrnambool will continue to offer residential sales and property management along with the Loan Market in the new spacious surrounds.
Market profileLong term local principals of the agency, Errol Stewart & Leanne Mugavin have now added a new dimension to the business .
With RAY WHITE Hotel & Leisure(Melbourne) the marketing and selling of commercial properties has been greatly improved with a large data base and an extensive domain list on the Internet.
With a strong office Ray White Warrnambool and Ray White Hotels & Lesisure (Melbourne) is part of a Commercial group which has access to some very competitive media positioning, allowing us to tailor each campaign specifically for your property, offering the best value, readership and exposure.
Since Ray White, Warrnambool commenced business in October 1998, it has grown to become a market leader, under the extraordinary influence of long term local and Principal of the agency, Errol Stewart. Errol has been in the real estate industry for over 30 years and through the implementation of superior client service, dedication to the professionalism of his trade, Errol and his staff service not only the residential market, but also the rural, commercial and industrial markets. Over the years the agency has been selected as the Chosen Agency for many a Unique and Historic Property. Errol has also seen his Property Management Portfolio grow under the expertise and guidance of Property Managers Sandie Magrath & Rodney Roberts.
Adding new dimensions to the business Errol has also added the Loan Market to his business, Personal Lending Manager Tim Brown offer a One Stop Finance Shop with over 30 lenders to chose from. Along with Insurance and Financial Planning available, Ray White Warrnambool is not just another Real Estate Agenc
Warrnambool is situated on the Victorian South West Coast, approximately 3 hours drive (265km) from Melbourne and at the end of the World renowned Great Ocean Road. With a population of approximately 28,000 people (increasing to over 50,000 over the summer) and many more in the outlying region, Warrnambool is referred to as the capital of Victoria's rich Western District farming area.
The Warrnambool area boasts many attractions some of which include the spectacular Great Ocean Road, Flagstaff Hill Maritime Village, Fletcher Jones Gardens, Lake Pertobe Adventure Playground, the yearly Southern Right Whale migration, historic townships of Koroit & Port Fairy, Tower Hill State Game Reserve and many sporting events such as fishing, surfing, tennis, basketball, football, cricket, golf, water skiiing, go karting, Premier Speedway and much much more.
Warrnambool is often the place which district and city dwellers alike retire to, for this and other reasons Warrnambool is expanding rapidly, this is evident by many new homes in the residential estates , commercial buildings and in particular, the number of quality holiday units under construction.in the leisure real estate industry